Is The V30 LG"s Breakout Device?


LG has produced a run of impressive phones, without managing to score the kind of sales or financial success you would expect from such highly rated devices.

The G6 arrived early enough to produce some column inches in the tech press and gain some notoriety for its camera, up until the point the Galaxy S8 arrived from Samsung. The newer processor and slicker design overshadowed the G6 completely. 

LG hasn't given up and the V30 is its late 2017 flagship device. It's currently being talked about as one of the leading smartphones on the market today. 

Whether another batch of positive publicity is going to help LG get itself a reputation amongst consumers remains to be seen. I still think LG's problem is not around the quality of its devices.

The problem is that LG is seen as a producer of white goods. Not a technology powerhouse like Apple or Samsung. Its reputation is so bad that it's getting outsold be unknown Chinese brands.

So once again the problem for the V30 is going to be overcoming LG's weak presence as a technology company.

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