Skip to main content

Motorola's Z2 Is Another Misfire


Motorola's Z was one of two Android phones that made modular expansion their primary selling point. Neither the Z nor the LG G5 achieved notable success. When it came time to replace the G5 LG abandoned modularity for the G6.

Motorola has stuck with its plan and the Z2 utilises the same mods as its predecessor. That's probably a mistake.

The problem with these modular phones is one of continuity. Those LG G5 buyers are stumped when it comes to an upgrade, that investment in 'Friends' (as much as they were available) is gone. Whilst Moto Z users have an upgrade path to the Z2 which retains the value of the Mods, if the Z2 is also a commercial failure who is to say whether there will be a Z3?

Without a cast iron guarantee of future support, or a standard for add-ons which transcends Motorola's proprietary technology, a punt on a Z2 is laden with financial risk.

Then there's the mods themselves. Neither the Hasselblad nor JBL add-ons are a particular convenient or cheaper than buying a discrete compact camera or Bluetooth speaker. Both of which offer the advantage of having their own battery and, most importantly, won't be rendered worthless if your next purchase isn't another phone with Moto Mods. Other Mods are just plain expensive.

And that's the big problem for the Moto Z2 range. Without the USP of the Mods it really doesn't have any reason to exist. Or for you to buy one.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.