It Didn’t Take Long For Apple To Own AR


Microsoft had a massive head start in AR – Hololens has been a thing a while now. Apple’s ARKit is just a few months old – and not even an official product yet – and already it has taken all of the oxygen out of the AR conversation.

This video of an AR remake in the style of A-ha’s Take On Me video concept took a couple of days to build and looks like amazing fun and a validation for AR itself.

Like tablets and smartphones it looks like Microsoft might have squandered a time advantage and handed the market to Apple.

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