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Why Your Next Phone Will Be An iPhone

Android has a comfortable lead on the smartphone sales race, with between 80 and 90% of new sales going to Android OEMs. However when you come to buy your next phone it is increasingly likely that it will be an iPhone and that's as it should be.

Right now if you buy a premium Android phone there's a good chance that you won't be getting any security updates after it's six months old. You may get a platform upgrade, assuming your phone's manufacturer feels that it is worth doing, but there are few guarantees. By the time it's eighteen months old you'll have something which is out of date, probably insecure and almost certainly without value

Buy an iPhone and you're covered for the next four years for updates and upgrades; and you'll have a device which is worth substantially more as a result. 

Sure there's plenty of things an Android phone might be able to do that an iPhone can't but chances are you won't ever want to do them anyway.

What's more relevant is that you will be able to do mobile banking and mobile payments with a high degree of confidence that your financial data isn't going to get be exposed by an unpatched weakness or rogue piece of software. 

With Apple now offering the widest selection of iPhones ever, plus a thriving third party ecosystem - the gift which keeps on giving - the buying decision leans towards Apple harder than ever.

Sure the Galaxy S8 is probably the best phone money can buy today, but how long will it be kept up to date? As soon as the S9 arrives the current king of the crop will struggle to get any attention off Samsung. Even the big Android OEMs are too focused on selling their latest and greatest to worry about supporting last year's model.

In fact the only device which guarantees updates is the Pixel from Google. Which is as expensive as the equivalent iPhone and, if past performance with the Nexus line is any indicator, you'll still only see platform upgrades for two year. And as Google has eroded stock Android's advantages over iOS by removing things like storage expansion, MHL, USB-MSC, Miracast; and delivered its best software to the App Store, there's very little to compel you towards a Google phone.

The best Android phones come from Sony, HTC, Huawei and Samsung. The most up to date come from Google.

It's a conundrum that's easily avoided by picking an iPhone. And, Chinese market collapse aside, it seems that more and more customers are choosing to do so.

To work this out Google needs to really fix its problems with getting updates to devices. So far it has talked a good game and not delivered. That has to change, otherwise you, me and every other smartphone customer will gravitate towards Apple and Google will find itself just as firmly booted out of the smartphone market as Microsoft.