Skip to main content

Microsoft Surface Laptop Leaks Raise Some Questions


This image is the alleged Surface Laptop, Microsoft is expected to reveal at its Education event later today. It appears to be a fairly smart looking clamshell laptop, riffing - as so many OEMs have done in the past - on the basic design of the MacBook Air.

What it isn't is revolutionary or awe-inspiring in any way. So unless this image hides some secret sauce this is a Surface unlike any that have gone before: non-descript and without a unique selling point.

Microsoft's stated intention with its hardware offerings is to deliver the best hardware to experience Windows 10 when other OEMs fail to deliver.

So unless the Surface Laptop offers those hidden talents it can only be Microsoft's plan to differentiate on value. That wasn't a winning strategy with smartphones, it seems unlikely to be better for laptops. 

On the other hand, the arrival of a version of Windows designed for lightweight hardware and enforcing security through restrictions on installations outside of the Store, that seems like a positive move. OEMs can repurpose Chromebook hardware to run Windows 10 (S being the chosen version name, rather than Cloud, as previously rumoured) which sounds like a good strategy - except of course that this was another Windows Phone power play which fell short. 

In a few hours we'll have all the details, but for now I'm feeling the Surface Laptop is a short-lived halo product designed to draw some of the attention from Chromebooks and Google. 

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…