Skip to main content

As Safari And Edge Improve, Does Google Have A Chrome Shaped Problem Looming?



Not many years ago neither Apple nor Microsoft had a truly competitive browser. Internet Explorer was universally (and rightly) panned, whilst in the pre-Safari days Apple users didn't even have a useable browser.

Things have changed since then. Safari is by far the best browser available on the Mac. Edge is good enough for 98% of Windows users, and the best choice for many of them. If Windows 10 S proves popular then Edge becomes the only browser available to users anyway.

Stuck between the two platforms is Chrome.

Right now Chrome's share of desktop browser usage is growing, mostly at the expense of IE.

However only 20% of Windows 10 users are currently choosing to use Edge as their browser of choice. That's bound to increase as Windows 10 S starts to become more popular. In the last year Windows 10's market share has grown by more than 50%. It's likely to grow by a further 25% in the coming twelve months. If that growth is mostly from the Windows Store locked version, Chrome's market share will plummet.

Its not as if Google can rely on Mac users either - 60% of those already use Safari and that number is only likely to go up as Apple continues to provide platform integrated capabilities which Google can't replicate.

Google's future on the desktop looks interesting. If it wants to remain a big player in the browser market it may have to adopt Microsoft's rendering engine and rebuild Chrome for the app store, in much the same way it adopted Webkit for its iOS browser.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…