Skip to main content

Apple Now Making iPhones In India


Last week Apple confirmed that it had begun manufacturing the iPhone SE in India, marking a key step in its plan to continue the iPhone's domination of the smartphone market.

India is currently vying with the US for the second largest smartphone market in the world, behind China. Unlike the Chinese or US markets however, India's is growing rapidly. And not just in volume, the average selling price of smartphones in India is growing too.

Apple is a small player in the Indian market but by beginning to build locally it opens the door to a much more favourable reception from the Indian Government. Especially when it comes to things like remanufacturing and selling iPhones coming from the rest of the world.

Its the scale of the Indian smartphone market which has really driven this move though. In a country with a population approaching that of China's one quarter the number of smartphones were sold last year. However, whilst the Chinese market has stalled, India's sees significant growth - up 15% year on year in the first quarter of 2017.

The SE is perhaps my favourite iPhone and a model which I think will play well in India. It's much better value than any other iPhone on the market today, without losing any of the premium cachet which will undoubtedly drive sales.

With the Chinese sales in full scale reverse, Apple sees India as an opportunity to boost its static iPhone sales performance in the run up to the release of its anniversary iPhone later this year. 

Expect iPhones to be coming out of Bengaluru in significant numbers over the next few months,

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…