Samsung's new S8 is impressively well designed, looks and feels premium and manages to put itself into pole position at the head of the smartphone pack.
Samsung's Two Piece cover for the S8 is a rather more eccentric piece of design.
Now there has been some pretty strong invective directed at Samsung for this case design, which to my eyes looks all kinds of wrong. That rather misses the point of the case though. Samsung has a whole range of cases for the S8, including some really quite brilliant playthrough cases, as well as more traditional covers.
The Two Piece cover is aimed at a very different market - probably young and certainly concerned with everything to do with their looks. With that target market in mind this case actually looks pretty good.
So good on Samsung for doing something different and aimed at a different group of users. It would be a sad, sad world if everyone liked the same things. The two-piece case may have a small market, but it's a market that deserves to be served.
Definitely not for me though...