Samsung's Gear S3 is probably the best smartwatch you can buy right now. The Frontier edition adds a touch of ruggedness to that offering. So who better to get to hawk it in an advert than Bear Grylls?
Of course based on past experience of celebrities Samsung has paid to endorse their products, Grylls is almost certainly going to photographed wearing an Apple Watch any day now.
Still, who knew about getting fire from ice?