Skip to main content

Mac Pro And MacBook Pro Lessons For Apple

When Apple walked back its Mac Pro last week it made an important statement. One that told the world that Apple is not infallible. It had delivered a product which it believed was innovative but which turned out to be a poor option for users in its target market.

The Macbook Pro received a much harsher welcome from Apple customers when it was announced, but the complaints were very familiar in their nature.

Apple had delivered a product which focused on things which weren't important to its customer base.

Feedback from people who have bought the latest MBP has been that the Touch Bar isn't something they use, and the machine doesn't have the horsepower they'd like from a professional device.

I wonder how long Apple will allow the MBP to sit in its product line unaltered. As long as the Mac Pro? Hopefully not.

Macs aren't selling well compared to the rest of the PC market. Whilst that won't be a concern for a product with exceptional per unit margins it does beg the question of how it affects the rest of the product range.

For all that Apple has a history with the Mac it's future should be built around iOS. An iOS that inherits functionality only currently offered in Mac OS, but iOS nonetheless.

The iPhone amounts to two thirds of Apple's business. It should be first and foremost the product Apple lives and breathes. The iPad, by virtue of its close relationship with the iPhone, should be an easy add on for product and platform development.

iOS can't cover all use cases yet, but removing distractions like the Mac range could allow it to do so very quickly. Removing the fear of cannabilisation of its Mac could allow Apple a freer hand with iPad development.

Just as we expect Microsoft to release a laptop running a cut down version of Windows to compete with Chrome books, so we should be talking about new Mac-like iPads running iOS for the same reason.

Continuing to split it's customer base and development efforts between two platforms is hurting Apple's ability to compete in the future.

Continued fall off in both Mac and iPad sales prove this to be the case and the next iPad Pro will tell us whether Apple has the courage to address this issue.

If it means giving up some professional customers to PC OEMs, that would be a small price to pay to secure future competitiveness.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…