Skip to main content

Apple's Best Selling Computer Needs To Be Its Primary Focus

If we agree with Apple's definition of the iPad as a computer then we can probably also agree that the iPad is the best-selling computer of all time. Even off the back of a six quarter slump, individually the iPad probably outsells every other computer in production today.

That slump remains a worry. There's no question there are fewer iPad buyers out there than there used to be. The question remains why?

My guess, based on personal experience, is that the iPad is a computer with limited use cases. For most users it is a secondary device, which sits between a laptop and a smartphone without having the advantages of either.

My view remains that iOS offers Apple a more profitable future than Mac OS and that it should be moving development resources from latter in order to make the former a more capable platform.

Capable of really replacing a laptop that is.

Apple charges about the same for an iPad Pro 12" as it does for a MacBook, when fully specced out. I'm pretty sure the iPad attracts a significantly higher profit margin for Apple than the MacBook at this point.

However given the choice between an iPad or MacBook as your only device, there's no question that all but a small minority would go with the MacBook. Or, as seems increasingly, a Windows 2-in-1 device that offers the best of both worlds. The Huawei Matebook, for example, is around 25% cheaper than either iPad or MacBook, offers the best of both and includes all necessary accessories. Given the way that Microsoft is updating Windows 10 it's also likely to be usable on the latest version of its platform for as long as either Apple product.

For the iPad Apple has control of both the software and the hardware to a much greater degree than with the MacBook, which uses bought in Intel processors and also has to support any device which plugs into the USB-C port. Thanks to its Mfi initiative Apple doesn't have to concern itself with any of this legacy support in iOS. As a result the software can be more streamlined and perform better on less expensive hardware.

Making the step from companion device to fully fledged computer is going to take some effort to pull off, and more importantly the desire to make it happen. In doing this Apple may cede more of the PC market to Windows vendors, but the payback will be a position of strength as the market changes over the coming years.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…