Skip to main content

Sony Xperia XZ Premium Release Date Set For... June 1? That's Too Late


Sony Xperia XZ Premium picked up a lot of awards and even more mind share after its MWC launch a couple of weeks ago. Today Sony started taking pre-orders for its newest flagship on Amazon UK - but the expected shipping date is June 1st.

That's far too long a wait. By the time Sony actually starts getting devices into customers hands most will have completely forgotten about it.

This isn't a new problem for Sony, who's cycle of announce... delay... release... announce successor caused more problems for its Xperia Z line of flagships than any competitor did.

I know in this case there are mitigating circumstances - availability of the Snapdragon 835 CPU which powers the XZP, as a result of Samsung hoarding them all to themselves. That was hardly an unknown vector though and Sony should really have had the nous to hold back on the announcement until is was at least in the ball park of a shipping date.

The ideal time to announce the XZP would have been some time in early May, or late April at earliest. The excitement the announcement generated would still have been palpable at a time when customers were able to get their hands on the new phone.

As it is, aside from Sony fans, the magic will have rubbed off by the time the XZP reaches retailers. It's a fickle world, but for smartphone OEMs it's about marketing and selling a smartphone, not just building a great device.

And Sony only seems to have one leg on that particular stool.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.