Skip to main content

Microsoft Replanning Its Surface Book Design, New Focus For Reliability?

Digitimes is reporting that Microsoft's Surface Book 2 has entered production and will be targeting a simpler design and a cheaper price point when it reaches market.

The Surface Book is a unique product whose various engineering and manufacturing innovations support its premium pricing. As a halo device for the whole of the PC kingdom it performs an admirable job.

There are other Windows machines which you can pull out in a meeting room full of MacBooks and get envious glances, but only the Surface Book renders even the priciest of MacBook Pros ordinary.

So why would Microsoft change the design?

I don't think it's related to sales - I'm sure the Surface Book performance isn't being based on sales numbers. However the design of the hinge does suggest to me a weak point in the reliability and longevity of the machine. That implies a support cost which Microsoft might not wish to bear in a newer version of the Surface Book.

So a simpler hinge is likely to be in the offing. As both HP and Porsche Design have demonstrated equally interesting hinge designs which are also simpler and promise to be more reliable that shouldn;'t be a major issue.

In fact if Microsoft retains the core values of the Surface Book, a less complex hinge may actually boost sales, especially if the price is trimmed as a result.

The premium materials, design and performance elements are what make the Surface Book standout. Plus of course its ability to transform into a tablet at the touch of a button.

We know Microsoft is on a roll with its hardware, and I'm expecting the second iteration of the Surface Book to hit it out of the park in the same way the Surface Studio did.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…