Kiwis found out this week just how much Apple have been shortchanging them in the tax department. Over the last ten years Apple has claimed $4.2bn in revenues but paid nothing in taxes. Based on the company's reported profit margins it would have a liability of more than $350m.
Given Apple's many billions in its cash pile this might seem like a small hill of beans, but it says a great deal about the way Apple treats small economies like New Zealand's. That $350m works out to around $900 for every man, woman and child in New Zealand today.
Whether the news that Apple plays fast and loose with its tax obligations affects sales remains to be seen, it certainly hasn't in other territories.