This is the latest Android Wear 2.0 smartwatch, the Montblanc Summit. It's expensively assembled and priced to match. Montblanc launched it today, just hours after TAG-Heuer revealed the second version of their successful Connected smartwatch.
Where more traditional mobile phone manufacturers have struggled to gain traction it seems traditional Swiss watch companies are finding a market.
That's bizarre, because the traditional view of expensive watch owners is that they would own an iPhone - yet Apple struggled with its more expensive Watch versions.
I think part of the answer is that people who will spend upwards of $1,000 on a watch have some very traditional views on watch manufacturers and who had earned the right to a place on their wrists.
An Apple Watch is just another Apple Watch. The TAG and Montblanc are a different kettle of fish entirely.
This might be a rich seam for Google to mine. If a TAG works, why not an Omega or Rolex? Or other more rarified brands for people who wouldn't consider a watch for less than $20,000?
After all, if it's the combination of brand, capability and exclusivity that brings the buyers in, a wider selection can only work to Android Wear's advantage.