Android Wear Works Best On Premium Watches, Bizarrely
This is the latest Android Wear 2.0 smartwatch, the Montblanc Summit. It's expensively assembled and priced to match. Montblanc launched it today, just hours after TAG-Heuer revealed the second version of their successful Connected smartwatch.
Where more traditional mobile phone manufacturers have struggled to gain traction it seems traditional Swiss watch companies are finding a market.
That's bizarre, because the traditional view of expensive watch owners is that they would own an iPhone - yet Apple struggled with its more expensive Watch versions.
I think part of the answer is that people who will spend upwards of $1,000 on a watch have some very traditional views on watch manufacturers and who had earned the right to a place on their wrists.
An Apple Watch is just another Apple Watch. The TAG and Montblanc are a different kettle of fish entirely.
This might be a rich seam for Google to mine. If a TAG works, why not an Omega or Rolex? Or other more rarified brands for people who wouldn't consider a watch for less than $20,000?
After all, if it's the combination of brand, capability and exclusivity that brings the buyers in, a wider selection can only work to Android Wear's advantage.