McDonalds Dings Apple's Hubris With Ad For New Straw

It's true that Apple has given us a slew of groundbreaking products over the twenty years. More recently however it has been delivering rather more humdrum new products and incremental upgrades and marketing them as the most incredible achievements ever.

The main medium for this self-congratulatory message has been the Jony Ive talking head video, in which even the most basic, re-hashed feature gets the full 'greatest feature ever' treatment.

This McDonalds parody is far from the best, but its very existence points to the fact that Apple's reality distortion self-promotion has become a mainstream figure of fun.