Skip to main content

LG G6 Goes Big On Multitasking In Tepid Offering


LG's MWC 2017 unveiling of its new G6 was mostly a so-so affair. After the flop that was the G5 the company had to get back to normality and the G6 is mostly the normal phone it needed.

The company has ticked most of the standard requirements boxes with its new flagship: waterproofing, expandable memory, wireless charging (but not on all devices or territories), QuadHD display and dual rear cameras.

However it misses out on the newest Qualcomm CPU, running the year-old 82x class processor instead of the new 835 (allegedly Samsung has tied all of these up).

In compensation LG is offering a unique screen setup. The AMOLED display is in 18:9 - or more accurately, 2:1 - format, meaning it's a pure rectangle. As a result users will be able to run two applications side by side in full width (albeit square) windows.

It's probably a better selling point than last years 'Friends' modules - but it's still a very weak hook to hang your hat on. Its a feature that just doesn't seem to be something many people will care about, never mind base a buying decision on.

I can't help but wonder if part of LG's problem is that it doesn't have the brand awareness or loyalty to really compete in the smartphone market. Rather than continually trying out half-baked ideas from left field, maybe the answer is to acquire a strong brand and with a loyal following and just build the best phone it can?

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…