Skip to main content

In A Struggling Wearables Market Can Nokia Make A Go Of It?

Nokia - the real Nokia, rather than the smartphone branding which attaches to HMD Global handsets - has announced it will be re-branding Withings health and fitness devices under its own name from later this year. Not entirely surprising as the purchase was part of a broader plan to position itself as a key consumer health partner and also to edge its way into the market for bridging the consumer / medical professional data silos that currently exist.

The concept is sound. Healthcare organisations provide better, safer care when the data used to make clinical decisions is accurate and up to date. The broader the information, the better the patient pathway. Microsoft, Apple, Google and IBM all have interests in this area, not to mention the specialist health system providers, who would like a piece of this particular pie.

However the recent consolidation of activity tracker OEMs has called into question the size of the consumer market for these devices.

Withings was always about more than just activity trackers though, with a number of connected devices collecting data on things like blood pressure, Oxygen levels, weight and even hair health, it offers a wider tool-set for those wanting to record their physical condition.

With the backing of Nokia, Withings has the financial clout and, shortly, the brand awareness to make this work. Leaving only the question of consumer demand.

The limited success of the Apple Watch calls into question the demand for an advanced device. After all, if Apple can only sell to fractions of a percent of its very loyal user base, what chance does anyone else have? Nokia has two advanatges here: the range of devices available to Nokia customers means a broader spectrum of users from the entry level Go to the Swiss Made Activite. And of course support for the much larger Android user community. 

Can Nokia make a go of the wearables market? From where we stand today, with most of the potential market untapped, it looks to me like Nokia are actually in a position where they could potentially dominate it.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.