Actually, Alfa Romeo Won The Super Bowl

Super Bowl L1 was all about comebacks. Tom Brady and the New England Patriots overcame an incredible deficit to claim the crown.

On Super Bowl night what's happening on the field is only half the story. The real battle is between advertisers trying to grab the attention away from each other.

And that's the Super Bowl that Alfa Romeo won. Three brilliantly judged ads that defined and shaped the most important comeback in US automotive history.

Alfa Romeo is back.

The only question was, which ad was the best? For me it was the last - Mozzafiato - in part because it was so good to hear an Anglophone pronounce Alfa Romeo properly.

Some cars take your breath away. Only one gives it back. Alfa Romeo.