HMD Global quietly launched its first Nokia branded Android phone today, a mid-range device targeted at the significant Chinese market. The Google-less device will be sold through the local JD.com retailer and target more affluent customers than local brands, whilst also staying safely out of the premium market.
Specs wise the phone is a bit of a mish-mash, Android 7.0, 4GB RAM and 64GB of storage tied together in a monoblock aluminium body, encasing a 5.5” 1080p screen and stereo speakers.
So far so good, however I’m not convinced that the Snapdragon 430 is the right processor to be powering this beast.
Nevertheless, Nokia (pre-Microsoft) has a good name and reputation across China (as well as India and many African and South American countries) and a device like this would certainly stir up a lot of those positive sentiments when it hits the market.
A global version of the phone – sporting Google services and the Play Store – is due to arrive at MWC if rumours are to be belived.