AirPods: Practically Magic? More Like Witchcraft If You Ask Me

So this is the first of Apple's ad spots for its AirPods - totally wire-free headphones. Yes they connect to your iPhone when you open the charging case and pause music when you pop one out of your ear. Practically magic? Probably not.

Frankly the most amazing thing about this spot is the suggestion that dancer Lil Buck has made use of some dark magical forces to keep these attached to his ears.