Skip to main content

Will Apple Update The iPhone SE In The New Year?

Despite the release of a number of high end flagship devices, bigger screens, fancier cameras and lots of gimmicks, for my money the most significant phone of the year was the iPhone SE. Here was a device that levereged a classic design, packed with modern hardware. When it launched I tagged the SE as the best iPhone you could buy. Post iPhone 7 launch I believe that is mostly still the case.

The sales succes that Apple enjoyed with the iPhone SE was significant. Whether it was because of the cheaper price, smaller size or better ergonomics, the SE has been a fantastic piece of business for Apple - being the best selling phone across a number of territories for much of its nine months on sale.

The iPhone SE works because it just works. Pocketable, lightweight, comfortable in the hand and gimmick free, it is everything that later iPhones aren't.

So does Apple need to upgrade the SE ahead of its birthday in March? It would certainly be nice to see optical image stabilisation adopted for the camera, maybe even the newer A10 processors from its bigger brothers. And I'm sure that there would be demand for a version with more storage than the current 64GB maximum.

None of these changes are absolutely necessary.  However in a contracting market refreshing the SE would ensure that it continues to generate sales for Apple, which seems like all the reason Apple should need to freshen it up.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.