Skip to main content

The MacBook Pro Doesn't Need Thin And Light

As more and more reactions to the new MacBook Pro get posted it's becoming clear that people who use the machine professionally aren't happy. For a machine which is supposed to be Apple's professional level portable that isn't a good sign.

Yes, there are the rabid Apple fans (in some cases blatant Apple shills) who will tell you that the new MBP is the perfect machine and of course Apple can do no wrong in their eyes.

However, more and more professional users, with a strong pro-Apple track record, are voicing their disappointment with the new machine.

Many see the Touch Bar has a retrograde step, others are questioning the removal of legacy ports (in particular photographers), everyone is concerned about dongles.

Interestingly there's one complaint that I'm seeing more frequently: the restriction on maximum memory size. At 16GB it's ample for everyday users, but for professionals it's a serious restriction. That the limit is entirely related to Apple's decision to go for the thinnest, lightest MBP it could build is doubly galling for these users. Yes, the restriction is all about availability of larger memory in the low power configuration that Apple has built the machine to use.

Apple already had a solid range of thin and light portables, with the MacBook and MacBook Air. For users wanting the ultimate in portability, or a great compromise between portable and powerful these machines delivered.

The MBP isn't a machine for use in the coffee shop or really for traditional portable duties. It's more of a machine that used as a surrogate desktop, moving from location to location for heavy duty usage. Yes there will be users who buy it because it's the top of the range Apple portable and then complain about the weight, but for Apple's core professional audience portable only means portable enough to carry from location to location. The MBP just wasn't crying out for diet tips from Apple's engineering team.

So, either Apple has completely misread its core audience for the MBP or it has information which suggests that those people currently complaining aren't actually the bulk of buyers.

Personally I've railed against Apple obsession with making things thinner and lighter without proper consideration to the costs of doing so. What's different is Apple's most loyal users are starting to echo that sentiment too.



Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…