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The Apple Coffee Table Book Might Seem Ridiculous But...


Yes, Apple published a book. a coffee table heavyweight, covering twenty years of design. It is high quality both in its presentation and its materials. People who spend silly money on coffee table books will be rushing to grab one of these.

However the idea of a book published by a designer to celebrate his own work seems rather pompous and narcissistic. Especially one who seems to have wildly lost the plot over the last few years.

So, if you're tempted to go out and grab this one let me present you with a mental image: Jonny lve locked in a padded cell, masturbating furiously to his own reflection in a mirror. That's what you're getting when you purchase this book.

So, the ideal thing to put on your coffee table?