Thursday, 3 November 2016

Sony Xperia Smartphone Sales Are Falling , But It Is Solidly In Profit


As you probably know if you're a regular here, Sony is one of those brands that I have a soft spot for, the Xperia line in particular. So the historic struggles of the company's Mobile Communications division have been something of a disappointment.

The rate and positioning of new releases is still questionable, no doubt part of the reason why the company just reported unit sales down significantly year on year. The result was a 40% drop in revenue, however that bad news was offset by another profitable quarter, with $37m in profits generated.

So although you'll be seeing fewer Xperias out there chances are, if the division continues to bring money into the business, you will at least continue to see Xperias - and that has to be a positive.

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