Skip to main content

Hey HTC, Now Would Be A Good Time To Revisit Windows Mobile

HTC made a bit of a pig's ear of its last foray into Windows smartphones. Not that there was anything wrong with the phone itself. The HTC One M8 for Windows was every bit as good as its Android toting twin sister.

Unfortunately HTC fluffed the product's whole lifecycle, from launch, through failure to provide a timely Windows 10 upgrade.

With Windows phones making great strides in many markets - European and South American ones especially - HTC failed to sell or market to any of them. The net result were sales figures that served only to make HTC's Android sales look marginally better.

Failing to jump on the Windows 10 upgrade was a brutal failure which demonstrated a total lack of care for loyal customers.

Move forward a couple of years and things aren't going well for HTC. Mounting losses, falling sales and a gig as the uncredited artisan responsible for the Google Pixel hardly bodes well for the future.

So what better time to refresh its Windows phone offering and deliver a HTC 10 running Windows 10? Nokia / Microsoft have left the market and there's no new consumer brand to pick up the baton. A perfect environment for HTC to step into with one or more great consumer phones. It has certainly delivered some great Windows phones in the past.

There is a small window of opportunity for HTC to assert itself as the premier Windows phone supplier. If it chooses to do so, HTC could find itself in the right place to exploit the rumoured updates that promise to make the platform relevant again.

Against that, it runs the risk of backing the wrong horse, throwing money away and hindering its battle for survival as it circles the drain.

Does the opportunity outweigh the risk or is the company really just marking time until Cher Wang finds a buyer for the smartphone division?


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…