Saturday, 12 November 2016

Grubhub: Whoops Apocalypse - Food Delivery Service Gets Political

Making sure what you publish is interpreted the way you intended it to be is important whatever the communication you're sending out. When you're the CEO of an internet company, like Grubhub for example, you need to be doubly sure.

Matt Maloney, the aforementioned CEO of the Grubhub may want to rethink his quick fingers on the send trigger, after sending a post-election message to employees that appeared to tell employees who voted for Donald Trump to resign immediately.

The intention was to warn employees that hate speech - of the sort Maloney characterised Trump's pre-election messages - would not be tolerated in the company and anybody who disagreed with that  should resign.

Needless to say the backlash has been immediate and directed at the company through review of the app in the Store.

Even clarification emails, intended to demonstrate the company's inclusivism stretched to Trump voters too, failed to quiet the storm.

Whether there'll actually be  a detrimental effect to Grubhub remains to be seen. After all voters in the US are split pretty much 50:50 between pro- and anti-Trump. Upset for one side equals positivity for the other. It will all balance out in the end.

A bigger risk to the business would be if restaurants were to start withdrawing from the services that Grubhub runs under a variety of brands. Although again, that seem to be a decision based on the benefit of being listed on the food to go services website and app against the cost to the restaurant of the service, rather than any political agenda, perceived or otherwise.

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