Apple 'Bulbs' Ad - Is That The Sound Of Scraping Barrels?

Remember how Apple's adverts used to tell you how a new product would change the world, the way you feel or the way you work or more usually all three? Even the ones that stretched credibility somewhat?

Well here's the ad for the new MacBook Pro. When even Apple's famous advertising can't make a product seem desirable you have to at least consider that you have a prize turkey all trussed up for Christmas.