Tesla faces more than a few challenges as it scales to meet demand for its EVs and future energy storage products. In particular the Consumer Reports panning of reliability will hurt.
However, customers love its products and those wealthy enough to afford them are choosing them over established premium brands like Mercedes, Lexus and BMW in increasing numbers.
The net result was a landmark quarter for the comany. Its Q3 earnings call was full of good news. The company made a profit, each vehicle it sold was more profitable to the business and it ramped up volumes and deliveries.
With both Model 3 and Gigafactory progressing to plan this looks like a key moment for the company.
Flush with orders and proving that it can now fulfill them Tesla is starting to look like a serious force for the future.