Skip to main content

Should Samsung Call Time On The Galaxy Note 7?

Ordinarily the failure of three or four smartphone batteries wouldn't be a particularly interesting news story, however when those three or four smartphones are Galaxy Note 7 handsets and, furthermore, are Galaxy Note 7 handsets which have the new, safe battery; there's more than a little to pique the interest.

Let's wind back a little first though. Of the original reports of Galaxy Note 7 fires a large number were found to be mistaken, either honestly or maliciously, so until its confirmed otherwise I'd take the reports of 'safe' Note 7 fires with a large pinch of salt.

Unsurprisingly, any smartphone fire is going to be called a Note 7 fire and any Note 7 fire is going to be a failure of a replaced handset. News sites are here to sell news and the Note 7 is a big ticket item for them right now.

Samsung's best option for getting this stain off their reputation is to recall all of the Note 7 devices and give customers refunds. That might not be the option Samsung takes though. Every Note 7 owner I've spoken to so far has expressed a desire to have a replacement Note 7. It's a remarkably good handset and that's clearly impressed itself upon those who bought the phone in the first place.

Samsung's investigation into the alleged fires involving fixed phones is going to be crucial here. If there's any truth in the story its going to be hard to avoid the conclusion that all the Note 7s need to come home.

However if the stories prove to be incorrect - and my gut feeling is that this seems the more likely outcome - Samsung needs to spend serious marketing dollars telling customers that this is the case, because the media won't be interested in that part of the story.

It also needs to go big on persuading the airlines that the new Note 7 is safe for customers to use in flight, because the message that 'all Samsung phones need to be turned off' is destroying the brand. It isn't even the wrong message for the airlines to be sending. After all you can't really expect a stewardess to know the difference between a Note 7 and an S7, nor delay flights by taking the time to check individual handsets are safe.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…