Skip to main content

It’s The First Anniversary Of Apple’s iPhone Upgrade Program, How Will That Affect iPhone 7 Sales?

iphone upgrade

Almost exactly one year ago Apple announced its iPhone Upgrade plan which allowed customers to buy an iPhone on a two year instalment plan and upgrade after one year. All those buyers who took advantage of the offer will be able to jump to a new iPhone 7 or 7S, probably sometime later this month.

How will this affect Apple’s sales over the rest of 2016? I suspect they will skyrocket. In previous years Apple has only been able to count on sales to users reaching the end of their two year mobile plan, who were free to sign up to another subsidised iPhone  right after launch. This year as well as all those iPhone 6 users  who are itching for a new device it will also be able to sell another iPhone to all those users who are in the upgrade program. Not to mention Note 7 cross sales, over and above any switchers it normally picks up around this time of year.

Potentially the second half of 2016 could see a complete turnaround when compared to the first half, where iPhone sales stuttered when compared to the market as a whole.

The only question is how many iPhone 6S buyers took advantage of the Upgrade program and has their iPhone experience been good enough to persuade them to commit to another two years of payments in return for a new iPhone?

The answers are probably quite a lot and yes, of course, what a dumb question, in that order.

Comments

David Lynn said…
I've decided not to bother with the iPhone 7 this year after hearing about the lack of headphone jack. I ended up just going with a new-ish iPhone 6 because the price point gave me lots of money left over. Definitely don't have to get locked into a contract. I went through an iPhone reseller that offers an extended warranty.. I've only had my new phone for a few days but so far so good... https://www.getorchard.com/us/iphone-6-for-sale/

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…