Skip to main content

This Is Why Apple Needs To Step Up To The Plate On Wireless Charging

This Indiegogo campaign for an add-on wireless charging solution seems, at best, to be naive and at worst to be dangerously loose with the truth in its bid to get funding. With the wireless charging format wars all but sorted the introduction of Fli charging adds little to the market except for a slickly done campaign video.
The campaign makes some patently untrue claims about current wireless charging technologies – plenty of Qi charging plates do not require specific orientation to work (it may be the case for all of them, certainly all of mine support any orientation) and wireless fast chargers do exist. It also glosses over the fact that Qi cases are freely available for iPhones and for micro USB devices there are many Qi universal connectors available.
So what is a very expensive proposition comes down to two things. Do you want to tie yourself to a new wireless charging standard without broad manufacturer support, little guarantee of future development and all the risks that crowd funding implies, for a slightly more flexible device placement and potentially faster charging?
The offer isn’t even especially cheap. Aside from the early bird offers, the Fli charger and case, with two USB adapters will retail for $179. On Amazon right now you can pick up an iPhone 6 Qi case from $30 and down, a branded Qi charger from $10 and up; and a pair of micro USB Qi stickers for around $10. All in around $50.
If you go the Qi route you’ve also got the future proofing of an industry standard, parts that can be re-used when you upgrade to devices with built in Qi charging and a wide variety of choice in chargers and charger styles. I mean come on, Ikea is even building this technology into furniture.
The big target for the Fli Charging team is clearly the iPhone user community and if the community is that desperate for wireless charging maybe its time that Apple gave it to them. Otherwise they are left vulnerable to ‘offers’ exactly like this.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.