Skip to main content

Porsche Builds A Convertible… Windows Laptop


Porsche Design, the branding arm of the company designed to build products that leverage the success of the company’s iconic sports cars, has just announced a convertible – a screen-flipping, pen-toting Windows convertible that is.

Shown at Computex as part of Microsoft’s Windows keynote the Porsche Design device is due later this year. Other than the information that the device is a branding exercise with an unnamed local OEM there’s no detail on the machine’s build, although the Porsche name is probably a good indication that this will neither be cheap or anything but well built.

Features we know will be on board will be support for Windows Hello, Inking and a 13.3” screen.

Not specifically called out in the information released by Microsoft is the hope that the Porsche brand written large on the lid and screen surround will be sufficient to persuade premium laptop buyers to forego the Apple logo and choose this over a MacBook Pro.

I’m not convinced. I think the Porsche Design brand is rather more likely to damage the Porsche name than make it into a premium electronics brand. A bit like those tacky Ferrari sunglasses that were produced in the 80s, and more recently the Ferrari and Lamborghini laptops that Acer and Asus brought to market. Or more pertinently, the dreadful Porsche Design Blackberry.

Cynical branding is bad for everyone. The relationship between the cars and the technology is tenuous at best and the suggestion is that the device bearing the flashy brand won’t stand up on its own merits.

Now if this machine does turn out to be competitive it may garner buyers, especially amongst Porsche owners who want something that tells everybody which car they drive. I suspect that this group won’t contain a huge number of laptop buyers.

I hope an overly large production run hasn’t been ordered from the OEM, as I suspect they won’t be as quick off the shelf as a 911 is off of the line.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.