PC Makers Can’t Stomach Another Year Of Free Windows 10

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In a month Windows 10 will no longer be a free upgrade for users of older PCs running Windows 7, 8 and 8.1. The collective sigh of relief from Microsoft’s OEM partners is almost audible.

The free upgrade to a version of Windows that actually demanded less of the hardware in those older machines has no doubt delayed any number of hardware upgrade purchases and in a PV market that has been in freefall that hasn’t helped anyone.

When the free upgrade offer ends that doesn’t mean that PC manufacturers are in for a golden harvest of upgraders, it may not even be enough to stem the continuing reduction in PC sales. But if it slows the tide a bit that would be a welcome relief for those OEMs.

With brand name PCs reaching impulse buy levels of pricing and Windows 10 anniversary release threatening to add a whole slew of noteworthy features, the next two quarters are vital for the PC market.

Continued downward pressure on sales would be the true indicator that the PC market is beyond saving.

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