Skip to main content

Microsoft's Kevin Gallo Kind Of, Sort Of Endorses Windows 10 Mobile

 Microsoft's VP of Windows, Kevin Gallo, has given a further endorsement to Windows 10 Mobile - although it's a very qualified one that barely stands up to much scrutiny. Gallo's comments were made at Build London, and were reported in The Register.

The endorsement was in response to a direct question about Windows Mobile and whilst Gallo's answers were firm on the platform "There’s really no change in what our direction or strategy is with respect to releasing the Windows Phone software" they were less emphatic when discussing future hardware "we’ll lead with some high end and category innovation like we’ve done with Surface, and OEMs will go and build the breadth of the catalog."

Now set aside the natural reticence of an executive questioned on unannounced hardware and you have the hint of a suggestion that Microsoft will carry on building hardware, albeit in limited quantities. Given that Microsoft offers just four phones at the moment that's not an earth-shattering announcement.

Taken at face value it suggests an incoming high-end phone to compete in the premium market. Take it at face value and you'll probably be disappointed when whatever Microsoft has planned lands.

The Surface Phone (for want of a more accurate name let's go with the presumptive moniker) seems to me to be suggestive of a device aimed squarely at the business end of the market, with high specs and enterprise ready features. Almost exactly like the HP Elite X3, which is due to arrive on the scene in the next couple of months.

So why would Microsoft seek to compete with its number one partner on such a limited playing field? The Surface line of tablets was borne out of frustration with the output of third party Windows 8 device OEMs and slowly morphed into the flag bearer for Windows 10.

With Windows smartphones there won't be a gap when the X3 launches (not to mention Acer's Jade Primo), so why build a phone. And with other OEMs delivering in this space Microsoft would be disincentivising them from developing further Windows smartphones.

With 99% of the Windows phone market, Microsoft has to be careful how it treads with its partners. A Surface Phone would be treading all over their toes.

Despite Gallo's comments I'd say that Microsoft won't release another high end device next year. It will continue to offer the current range of 550 / 650 / 950 / XL until such point as other OEMs have entered those niches.

And then it will gracefully kill the Lumia line and its future ambitions as a phone maker.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…