Skip to main content

Windows 10 Promoted Apps: Not The Issue It's Being Made Out To Be

 
I'll bet you've seen sensationalist headlines proclaiming 'Microsoft to double number of ads in Windows 10' over the last few days. If you read into the articles backing these headlines you'll find some very misinformed and deliberately obfuscating commentary which seeks to mislead either by mistake or by design.
 
First of all what is it that Microsoft is changing? Well, if you've bought a PC pre-installed with Windows 10 you'll find that it comes with some deep-links into the Windows Store for certain apps. These links sit on five tiles on the default Start Menu. Removing them is as simple as right clicking and choosing uninstall. As they are just links they don't do anything other than occupy Start Menu space and once removed they are gone forever.
 
Given that the Windows Store is relatively new to customers - especially those coming from Windows 7 or Macs - its an easy way to introduce those customers to the Store. The Anniversary Update to Windows 10 will increase the number of promoted app tiles to ten.
 
Given that these are just place holders, aren't permanent and replace what would otherwise be a blank space in the Start Menu, this doesn't seem to warrant the amount of bile flowing across the web. Any user looking to use the Start Menu would be guaranteed to be adding and removing apps to meet their own particular needs anyway.
 
So ignore the sites telling you that removing these promoted app tiles requires the installation of a Start Menu replacement, editing of the Registry or changes to some settings. It's far, far simpler than that.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.