Why Did Microsoft Osborne The Lumia Again?


Microsoft has come over all Jekyll and Hyde as far as its Lumia smartphone brand is concerned. After first damning the platform, then claiming that it would be producing more, exciting Lumias sometime in the future, Microsoft has seemingly reverted to its original message.

The source of this particular put down is Microsoft’s announcement of the sale of its feature phone business to Foxconn.

In the statement Microsoft promised that it would “continue to develop Windows 10 Mobile and support Lumia phones such as the Lumia 650, Lumia 950 and Lumia 950 XL, and phones from OEM partners like Acer, Alcatel, HP, Trinity and VAIO”.

No mention of any future Lumias. And when contacted by MS Power User to confirm what this means for future Lumia phones Microsoft only re-stated its position, that it would continue to support existing Lumia devices.

This kind of confusion can only damage Windows Mobile – if it isn’t already terminally broken – and also suggests that Microsoft under Satya Nadella just doesn’t have its shit together. If the company can’t stick to a single, consistent corporate message when talking to the outside world, exactly what does that say about what’s going on inside the business?


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