Skip to main content

Nokia Name On The Way Back

Microsoft has sold the feature phone business it acquired from Nokia to FIH, a Foxconn venture that will take ownership of manufacturing plant, operating systems and 4,500 employees. This is just the first step on the road to making the Nokia brand a mobile powerhouse once more.
The other foot landed earlier today when Nokia announced that it will be licensing its brand to HMD Global - which is closely tied to Foxconn - for use in a range of smartphones and tablets. These will be running Android, much like the existing Foxconn manufactured Nokia N1.
Whether the last few years of upheaval, discord and takeovers have left anything of the Nokia brand's reputation intact remains to be seen. I suspect that the brand was so strong in the pre-iPhone mobile world that it still has some respect and customer loyalty to play on. That effect will be more noticeable in developing countries, where much of the chaos of the last four years will probably have gone unnoticed.
For Foxconn its an opportunity to move from contract manufacturer to true competitor without having to build itself a reputation. That could potentially put it ahead of other Chinese brands like Xiaomi and Huawei - if it can deliver the same sort of quality for its own products as it does for Apple and others.
For Microsoft it's a distraction removed and it can now focus on the mobile handsets it needs to deliver. Although given that it earned more from Nokia feature phones than it did from Lumias there may be some financial adjustment to make.
The day when  more Nokia phones are sold running Android than devices running Windows 10 Mobile looks to be just over the horizon.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…