Skip to main content

Is Microsoft Heading Towards Windows 365?

windows-10-logo-779x389

Microsoft has shown an almost insane desire to move PC users onto Windows 10. With this being a free upgrade you’d have to wonder why? Could it be the risks that Windows 7 and 8 users expose themselves to by using unpatched operating system software? Could it be that Microsoft is spending too much cash supporting three operating systems? Or is it something else?

There have been  more than a few whispers about Microsoft’s intentions with the Windows platform. After all its doesn’t really promise to be a huge builder of revenue any more. PC sales are getting harder and harder to make, whilst it’s also unlikely that it will see a huge growth in income from those who choose to upgrade after the free period has elapsed.

Some industry experts are seeing this as evidence of the first step along the road to a Office 365-like subscription model for Windows. It seems an altogether too likely scenario given Satya Nadella’s strong focus on the cloud and subscriptions for many other Microsoft products.

Taken even further, I can see a time when Microsoft offers Windows as a client application to access your PC in the Microsoft Azure cloud. The PC on your lap being little more that a remote window on what happens on your cloud based PC. Whereas Windows 10 currently generates just one licensing fee – paid by the OEM to Microsoft – Windows 365 would demand a monthly or annual access fee that kept the cash rolling in.

By getting users off the older, more computer-centric versions of its Windows platforms, Microsoft gains a potentially wider audience for Office 365, whilst also preparing its customer base for a fluid, subscription ownership model for its operating system.

Put like this, it doesn’t seem a far-fetched idea at all.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…