Showing an impressive awareness of the challenges that auto makers will face as technology has a bigger bearing on their industry, we’re seeing big names begin to embrace the future by partnering or investing with new technology and service providers in order to ensure they retain relevance.
In the last few weeks we heard that FCA had come to an agreement with Google and prior to that GM’s investment in Lyft.
Now we hear that both Toyota and VW have been getting busy with ride hailing services. Toyota with a large investment in Uber and VW with European service Gett.
Perhaps the lessons of the smartphone market have been learned and the incumbent leaders of the auto manufacturing market won’t get caught with their pants down like Nokia, Palm, Blackberry and Microsoft did.