Skip to main content

October Was All About Microsoft In Tablets

Sales figures suggest that buyers agree.
A report on the state of the online tablet marketplace shows that Apple's iPad problems pre-Pro launch were massive and Microsoft's Surface continues to gain support.

1010data Ecom Insights Panel (there's a mouthful for you) reports on online sales in the US. The veracity of its numbers stands scrutiny, although they present far from the full picture of the tablet market.

Nevertheless, because the report is consistent across time it is interesting as an indicator of trends.

In October online sales of the iPad crashed. Through 2015 Apple's share of the market has been between 30% and 45%. In October that collapsed to 17%. Expectation over new iPads probably had something to do with this and it's entirely possible that more people bought through retail locations to soften the blow. It remains a painful reminder of how badly the iPad has been doing.

For Microsoft the reverse is true. Over the year it had grown market share from under 15% to over 20% by September. In October the arrival of the new Surface Pro sent the crowds crazy, Microsoft took 45%  of the market.

Again there are all sorts of reasons why these numbers skew from the overall market, but as an indication of the impact of the Surface it's a valid metric. Especially when you look at average selling price over the last 12 months: Microsoft has easily the best numbers here, with its ASP being more than double that of the iPad - $844 vs $392.

Now we really know why Apple had to produce the iPad Pro...


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…