Microsoft Delivers First Direct To Phone Update
Windows 10 Mobile hasn't had the easiest of introductions, however Microsoft may just have made the whole platform more desirable this week, successfully delivering a system update to Lumia phones without involvement from the networks.
Doesn't sound like a big deal right? I mean Apple has been doing this for years.
For Microsoft it's a big forward step in delivering a multi layer single platform strategy. It was no accident that this mobile upgrade shipped out to the Lumia 950/950XL at the same time as Windows 10 desktop class machines were getting updated.
Whatever else it may be doing with mobile, Microsoft appears to be deadly serious about making its Windows platform a universal one.
A winning strategy? Probably not, but quite possibly the best play that Microsoft has left in its locker.