Firefox OS Is Dead For Smartphones

It's not been a good couple of months for those who live on the periphery of the mobile OS world. Jolla is facing bankruptcy, Blackberry appears to have abandoned its own platform for Android, Windows is dying yet another of its thousand deaths and now Firefox OS is no more.
It isn't big news in itself, the number of Firefox OS users out there must number in the hundreds, however what it says about the future state of the smartphone market is interesting.
As a smartphone OEM, pursuing one of the minor OS platforms is a waste of time. Customers want Android if they don't want an iPhone. If Microsoft is unable to persuade customers to try something new then I seriously doubt that smaller OS teams can do so in enough numbers to survive.
For anybody who isn't Google or Apple it seems like developing a mobile platform is a dead end street.