Skip to main content

F1 Borefest Switching Off TV Audiences


For years F1 has pandered to the TV audience over the trackside enthusiast, primarily because that is what sponsors want and it is sponsors who bring the money to the 'sport'. This year's terrible viewing figures in the UK (and presumably reflected across the rest of Europe, if not the world) suggest that TV audience is finding other things to do with their time.
The BBC recorded its lowest like for like viewer figures for eight years, whilst Sky recorded its lowest figures since taking over the rights to broadcast F1.

The race ending Abu Dhabi Grand Prix attracted under 400k viewers. With Sky's F1 rights costing a minimum of £15m per year that's not looking like a good investment.

The problem for F1 is not just the Mercedes domination (although that, and the inbalance between the two drivers isn't helping). Drivers aren't racing anymore, a Sunday afternoon cruise with strategy and tyre/fuel conservation uppermost in the mind is enthralling nobody. Keeping tyres and fuel strategy in tact means there's barely any defending going on. DRS doesn't help.

In the good old days we used to see drivers racing wheel to wheel and battling for position. Who can forget Enrique Bernoldi's Arrows spirited defence against David Coulthard's Mclaren at Monaco. Or going back further into the mists of time, Andrea De Cesaris held off Arnoux and Alboreto's Ferraris for 14 tense laps of the 1984 British Grand Prix. And then of course there was the Villeneuve - Arnoux battle at Dijon in 1979.

It's racing like this that brings the viewers, not the artificial, processional and strategy driven drivel that the last couple of years has served up.

Time for a change if F1 doesn't want sponsors to follow viewers out of the door.


Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.