Skip to main content

Does Microsoft Still Have A Stool? Windows Mobile Looking Rockier Than Ever


Selling a product requires engagement with consumers, a three-legged stool which leads to a purchase: attention, interest and desire. With the launch of its new Lumias and Windows 10 Mobile it's hard to see how Microsoft has achieved this.

The new Lumias are available now. In fact the third new Windows 10 Mobile dropped today. How much attention is it receiving? How much attention has the whole new Windows 10 Mobile range received.

The average smartphone buyer no more knows the existence of Microsoft's new platform than a tea leaf knows the history of the East India Company (with apologies to Douglas Adams).

Microsoft has failed to draw the attention of the media and as a result the potential customer. Sure, a few Microsoft friendly enterprise customers have been given the full launch treatment, but otherwise? Zip. Nada. Nothing. 

Given that a reasonable part of Windows Phone's problem was that Microsoft and its partners did nothing to market the phones, its sad to see history repeating itself.

Without attention there can be no interest. Without interest no desire and as a result no sale.

Even the best salesman, motivated to sell a new Lumia is going to struggle to come up with reasons to buy one over an Android or iPhone. Personally I can think of only one. Not Office mobile (available everywhere) nor Xbox connectivity (ditto). Live Tiles are great, but the app gap buries that advantage every time. The only truly great feature on Windows 10 Mobile is Cortana and as she'll be making her way to Android soon, that's not a selling point.

Looks like Microsoft have given up on mobile. So the next question should be: will Tizen overtake Windows to become the third most popular smartphone platform?

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…