Skip to main content

Apple's Battery Case Is Not The First Of The Four Horseman

Apple's iPhone battery case, which launched last week, is an incredibly ugly piece of technology. It takes the svelte lines of the iPhone and wraps them in cheap materials and gives it the elegance of a camel designed by a committee.
And that's a good thing. Really it is.
For too long Apple has delivered devices that over-emphasise form over function. The iPhone 6 design is a particular example of this. Too thin to house a decent sized battery, to slippery to use without a case and not particular comfortable to hold in the hand by virtue of its unforgiving edges.
The battery case is an entirely different animal. It focuses on delivering additional battery capacity over any other requirement. It certainly provides enough battery life to guarantee to get your iPhone through the day, so that battery is big enough.
And that ugly hump? Apparently it's there because of the location of the iPhone's antennae. So unlike other battery cases that may be more pleasing on the eye, this one won't hurt the performance of your iPhone either.
Even the floppy folding top is there for a reason, because it makes it infinitely easier to remove the phone from the case. Important, because Tim Cook confirmed my original supposition, that this isn't a case designed to permanently house your iPhone, rather it's designed to be slipped on and off during the day to give quick boosts to the battery.
So whilst others are pegging the battery case as a harbinger of doom, I'd say it marks a rare outbreak of common-sense in Apple design. If I was in the market it would probably be the case I'd choose, butt ugly, humpback and over-priced as it may be.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.