Skip to main content

Tim Cook Slams Surface Book For Trying Too Hard, Reviewers Slam iPad Pro For Not Trying Enough

There's a subtle difference between the way that Steve Jobs trash talked the competition and the way that Tim Cook does it now. With Jobs you could be pretty sure that he absolutely believed what he was saying, his way was the best way and the logic/design/delivery of anything done differently was complete incomprehensible to him.
When he said others were doing it wrong you felt that was the truth.
When Tim Cook trash talks the competition you get the feeling that what he's really saying is 'damn, that's a good idea, hold on while we copy it'.
So we can be sure his attacks on the Surface Book, made during the publicity tour for the iPad Pro, are motivated by reasons other than truth. The Surface Book is a damn fine product that Apple, with its design teams and headstart in both laptop and tablet markets, should have come out with two years ago.
The same thing happened with the Surface Pro. Apple dismissed the concept as laughable and then had to copy it. Hence the iPad Pro.
And whilst Tim Cook is busy slamming Microsoft, reviewers are publishing their first thoughts on the iPad Pro. And when completely pro-Apple people, like Mossberg and Gruber are expressing reservations, and more independently minded ones finding plenty to criticize, its fair to say that Apple didn't deliver the product they should have done in the iPad Pro.
Yes, the consensus is that it is the best iPad Apple has ever made, and yes the Pencil seems to be a good tool for artists. However the thing that comes out of most (if not all) reviews is that this isn't a tablet that can replace your laptop.
The keyboard gets slammed, the balance is all wrong and the iPad Pro is allegedly heavy and cumbersome to use, difficult to hold for longer periods of time. Sounds like its pretty poor when used on your lap too.
So to rejuvenate the slow selling iPad line Apple produced a bigger, less usable iPad that, pencil apart, has no real advantages over the iPad Air 2? Doesn't sound like an especially clever move.
The truth is that the iPad Pro should have been an OS X toting machine much more like the Surface and Surface Book.
Had Apple been leading rather than following I'm pretty sure iPad sales wouldn't have been falling for the last few quarters and we wouldn't have a good/bad product like the iPad Pro.
I'm looking forward to getting hold of an iPad Pro so I can give you my impressions as an iPad, MacBook and Surface owner. Unless the consensus of opinion is wrong I don't see it replacing any of my current technology stack.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…