Apple will start shipping the iPad Pro this week. Naturally that means a huge advertising campaign, something that Apple does pretty well.
In this case I'm going to say that things went awry somewhere. 'The Biggest iPad Ever' doesn't really sell the dream of a new, more capable iPad to me.
Still, I expect that this will be the first salvo in a barrage of marketing that Apple will no doubt use to attempt to boost iPad sales. Let's hope they're going to get better.