Skip to main content

Last Chance Lumias Arriving 20th November

 
Microsoft will begin its new era in mobile in a couple of weeks, when new Lumias running Windows 10 Mobile begin shipping to customers, according to some sources anyway.
 
Given the number of false starts and false dawns that Microsoft has had in the mobile market I don't think anybody is expecting Microsoft to score a runaway success - no matter how good the hardware turns out to be. However stopping the alarming slide in sales that occurred last quarter is the absolute minimum Lumias 950 and 950XL need to achieve.
 
The truth remains: Windows 10 Mobile is going to live and die on app developer support. If the apps don't come even the staunchest Windows Phone fan is going to give up. And while I don't believe that support for the easy transition of Android apps will hurt this goal at all, it's a poor return for those developers who have supported Windows Phone with native apps.
 
Converting potential customers outside of the enterprise (where the 950 and 950XL look most likely to find a market) is going to require careful nurturing of third party relationships. Microsoft doesn't have enough reputation or customer loyalty to get by on its own.
 
That means working to get companies like HTC, Samsung and Sony back on board with Microsoft. That means supporting smaller local Chinese and Indian OEMs and it means backing good hardware and software with wide ranging and high quality marketing.
 
After three painful revisions Windows Mobile 6.5 has become Windows 10 Mobile without ever growing its user base in a meaningful way. Microsoft cannot abandon mobile, however continued failure to deliver a viable Windows platform will almost certainly mean a review of what constitutes 'abandoning' mobile.
 
An Android base with Microsoft apps and app store still seems like a viable option for Microsoft's mobile strategy. If Windows 10 Mobile doesn't take off, it may be the only viable option.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…