Skip to main content

Apple - It Just Works

It's been the slogan that Apple and its users have trotted out when explaining why they pay more for Apple equipment. And it certainly used to be the case.

However it's true in a complete different way at the moment. It just works, when you take the version of 'just' whose synonym is 'barely'.

We all know how awful iCloud can be and Apple Music managed to upset even loyal Apple fans. Add to this a certificate problem that meant that some (many?) Mac users found that apps stopped working today.

This is such an easily avoidable error that you have to wonder who on earth is watching the shop at Apple? Did Apple forget what quality control is for, or are they just discovering that as you grow bigger as a company these things get more difficult?

An expired certificate is easy to avoid (although to be fair to Apple, over the years I've experienced many similar failures by B2B partners who didn't have their eyes on the ball) and in itself doesn't cause massive problems (those affected will, at worst, have to redownload applications). However it is a part of a bigger story.

Added together we see a picture of Apple as a company, it speaks of focus being removed from quality and placed on product and profit. That these continuing niggly problems haven't provoked a customer backlash speaks volumes for Apple's customer loyalty.

If things aren't resolved I imagine that Tim Cook and co. will soon find out just how far customer loyalty can be stretched. And the rebound will be painful.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.